// Pricing
What things cost.
Every project is fixed-price. The numbers below are starting estimates — real quotes happen after a 1:1 conversation about what you actually need. The total cost includes the source code, the deploy, and 30 days of support. There are no monthly fees, ever.
Websites
Hand-coded, no monthly fees, you own the code. The intake form at /build/ generates a starting template you can edit — then we work together to refine it into your finished site. The tiers below are common bundles to anchor on.
Custom tools
Each project is scoped individually. Most fall between $500 and $5,000. Some are smaller — a single API integration can be done for $500 if the scope is well-defined. Some are larger — a small platform with auth, billing, and a UI runs $5,000-10,000. Real quotes are based on a 1:1 conversation about what you actually need.
Ranges reflect the spread of typical scope. A simple "Telegram bot that posts a daily weather summary" is on the low end; one with custom command handling, scheduled tasks, and webhook integration is on the high end. Real quotes are based on a 1:1 conversation.
The real 5-year cost
A hand-coded site is one cost. A monthly-fee platform is $X/month for as long as the site exists. Over 5 years, the gap is wider than the sticker price suggests — and it widens further once you add transaction fees, app tax, premium themes, and the time-cost of working around platform limits.
Numbers reflect the standard tier for each platform as of 2026-08. Real costs vary by add-ons, transaction volume, and how many apps you need. The full breakdown — including transaction fee math, app tax, and break-even timing — is in the small business website cost guide.
Compare to the leeching platforms
Each comparison is a deep-dive on the real 5-year cost, what hand-coded gives instead, the honest tradeoffs, and how the cut-over works. Pick the one you're on (or considering).
Each link goes to a ~2,500-word deep-dive with the real cost math, what hand-coded changes, and a 5-step cut-over process.
What's actually included
Beyond the visible deliverable. The price isn't just the site — it's the handoff, the deploy, and the support window.
- Hand-coded websites from scratch — the code is yours on day one
- Cut-overs from Squarespace, Wix, GoDaddy, Shopify, WordPress.com, Weebly, or Duda
- Custom internal tools: dashboards, AI integrations, booking systems, small platforms
- SEO + AEO (Answer Engine Optimization) baked into every site — not sold separately
The full source code ships in a git repo you own. The deploy lives in your own Cloudflare account (or AWS, Vercel, Netlify, Fly.io — whatever you prefer). The 30-day support window covers bugs, deployment questions, and small tweaks (typo fixes, color changes, copy edits, up to 1 hour of "I changed my mind" work).
Ongoing work
Most projects are one-and-done. You get the site, the code, the deploy, and the 30-day support window. After that, you can extend it yourself, hire me, or hand it to another developer — the code is portable and well-commented.
For ongoing maintenance, support, or a long-running retainer, the work is scoped to a monthly fixed-price — typically $200-500/month for small sites (typo fixes, plugin updates, small feature additions, uptime monitoring) and $500-1,500/month for larger sites with active content (blog posting, regular copy edits, monthly analytics review). Real retainer quotes are based on a 1:1 conversation about what you actually need each month. No retainers without a clear project scope.
What I don't build
Some things are explicitly out of scope. Knowing these upfront saves us both time.
- Anything on a monthly-fee platform (Squarespace, Wix, GoDaddy, Shopify, etc.) — the studio's value is "you own the code," so building on a leeching platform is a contradiction
- Native iOS or Android apps
- Retainer-only engagements without a clear project scope
- SEO or AEO as a standalone service — it's built into every site
How payment works
Fixed-price projects, milestone payments, no surprises. Smaller projects have a $250 minimum deposit.
Quote
You tell me what you want. I send a scope and a fixed quote within 2–3 business days.
Deposit
20-30% deposit on custom and larger builds. Smaller projects have a $250 minimum deposit.
Build
1-3 weeks depending on size. You see the working site at the end, not screenshots.
Final + handoff
Final payment on approval. Source code, deploy access, and a walkthrough are yours on day one.
30 days of support
Bugs, questions, small tweaks. After that you can extend it yourself, hire me, or hand it to another dev.
What's not in the price
Some things the bigger platforms and agencies charge for — you don't pay here.
- No monthly platform fees
- No "support contract" you didn't sign up for
- No leeching-platform lock-in
- No scope creep without a new quote
- No proprietary tools you can't take elsewhere
Third-party infrastructure (hosting, domain, API usage) is billed directly to your account with zero markup from me. A typical small business site runs ~$5-10/month in Cloudflare Pages + domain costs.
Want the math behind these numbers? Read the small business website cost guide — the 5-year TCO breakdown vs. Squarespace, Wix, and Shopify, and what drives the price up (and what doesn't).
Ready to start?
Pick the path that matches what you need. Each one ends in a real conversation and a real quote.
Get a starting template → Start a custom project →